I knew on Saturday, when it took me approximately eight hours to travel from 183 to 38th Street on I-35, that it was that special time of year again. The internet is sluggish, cell phone service has crashed, streets are blocked, the air is heavy with every type of smoke imaginable, and everyone looks like mannequins from Buffalo Exchange.
SXSW 2009 is here.
I bet you think you know where this is going but, for the record, I do not hate SXSW, nor do I begrudge the legions of hipster and techy douches descending on our city. I am fully aware of the amount of money this thing brings into the local economy, a fact even more important this year. I am also incredibly proud that so many people would spend their spring breaks going to this thing, making Austin an actual tourist destination. Seriously, people LOVE this city. And for a week it becomes their playground. And that is totally fine with me. I love it when people love Austin (in every way imaginable).
But I came to the conclusion last year that SXSW simply isn’t for people that already live here, unless you happen to be hardcore into the music, film, or interactive scene. I mean, think about it. A typical SXSW-goer spends their nights drinking unfathomable amounts of alcohol, wandering the streets in a drunken swagger, and listening to some shitty band that you’ve never heard of play in a venue that has the acoustics of a Styrofoam cup filled with a hobo’s change. I ask you, resident of Austin, how is this any different from any other weekend?
Ya see, as far as the whole live music and drinking thing is concerned, I’d say we are a little spoiled in Austin. So SXSW is just a typical Austin weekend, except it’s extended to a week and there’s a shit ton more yankees than usual. And the other thing to think about is this: it’s probably like this all the time in places like New York (and I’m basing this assumption ENTIRELY on the movie Nick and Norah’s Infinite Playlist. It was cute). They just get to do it in a different locale. And Austin, as big and as cool as we think we are (and we are pretty fucking awesome), does not really have the capacity to handle this type of thing and these types of crowds. I mean, supposedly EVERY FLIGHT into the city was booked solid yesterday. This is amazing.
Then, there’s actual access to the shows to consider. Now, I’ve never had an actual SXSW pass or wristband. Last year, I did borrow a wristband for a day just to see what all of the fuss was about, but I came to the same conclusion I did earlier in this piece: this is just a Saturday night, there’s just MORE of it. And it’s not like I could have gotten into one of the BIG shows with my wristband. Oh no, you need a pass and credentials for that. So if SXSW is not for locals, it certainly isn’t catered to the average fan. Like most things, it’s just a big trade show or convention where people in a similar industry get together and enjoy (or in the case of hipster douches, not enjoy) the thing they love. There is so much press coverage on the thing cause there is SO MUCH PRESS here. I mean, what else are they going to talk about? What else am I going to talk about?
Now, these are certainly not ground breaking conclusions. But I think it’s important to keep these kind of things in perspective. And for all the Salvation Army Thrift Store rejects (also the name of a band playing at The Parish, incidentally) running about, some of them are actually kinda hot. So, for the most part, I think I’ve finally made peace with SXSW.
However.
Were some of these fucking people raised in a fucking barn? I know that’s the stereotype for us goat-fucking Texans, but come on! I’m working downtown (across the street from The Paramount, the SXSW Mecca no less!), and I have to see and put up with these people all day long! It’s like they have no concept of laws and rules and society and traffic flow or smoking ordinances or any of that type of stuff! I don’t know what kind of magical land yall come from where there simply are no rules and no structure to society, but people actually LIVE in Austin. It’s not Disneyland!
Take the worst offenders: street crossers. Apparently, in Hipster Douche Land, it is perfectly acceptable to cross the street whenever the fuck you please, regardless if traffic is barreling towards you and people have to ruin their break pads just to make sure they don’t run into you and spill your Parliaments all over the goddammed ground. I’m going to let you festival goers in on a secret: PEOPLE IN AUSTIN CANNOT DRIVE. We simply cannot master this skill. So you are probably going to get run over. Just use common fucking sense and cross where there is not a car right in front of you.
Lesson number two: ordering at a fast food restaurant. You order here the same way you do everywhere else. This is not a completely foreign country! I swear, you’d think some of these people had never seen the inside of a Wendy’s before. They’re all, “Oh…yeah…um…what’s this hamburger thing?” They don’t have a concept of a line (which they should, since they will be waiting outside so many clubs). And no concept of monetary exchange. When it comes time to pay, they’re like “Oh…yeah…ummm…I forgot about money.” And then they have to maneuver past eighty press badges hanging around their necks to get to their wallets.
Back to traffic. It is perfectly UNACCEPTABLE to stand in the middle of the street and take pictures. Yes, the capitol building is gorgeous, and the largest one in the country for you trivia buffs. Yup, even larger than our nation’s capitol. But stopping traffic so you can take a snap of it with your iPhone is A) going to get you a crappy picture, and B) is going to get you run over by yours truly. Going back to something I said in a post almost a year ago, we live in a SOCIETY with RULES. And yes, even a place as fucking deranged as the ATX has them!
And just so you know, there are other BBQ places not called “Stubb’s.” And if you think their ribs suck it does not mean ALL ribs suck. In fact, their ribs do suck. Come on, you like indie bands! Why not try another restaurant as well? This also applies to Tex Mex/Chuy’s.
And all together now: it’s I-35, not THE 35. 183, not THE 183. Streets around here have enough names as it is. Don’t confuse us anymore than we already are.
So this weekend I will officially brave the SXSW and become one with the masses, only because Explosions in the Sky is playing a free show at Auditorium Shores. Hopefully, the hipster douches will decide Explosions are not cool anymore and avoid the show. But whatever happens, it’s going to be a gorgeous weekend. And I’m glad everyone is here to see how nice the weather in Austin can actually be before summer (and ACL) sets in.
Now if you’ll excuse me, I have to navigate around a mass of people in front of the Paramount just to get to my car. These are the same people I will probably be running over in a few seconds. So it goes.

